TED - Design Like you Give a Damn

http://www.ted.com/talks/lang/eng/william_mcdonough_on_cradle_to_cradle_design.html




"The fundamental issue is that, for me, design is the first signal of human intentions. So what are our intentions, and what would our intentions be as a species, now that we're the dominant species?"

"There is no end game. There's an infinite game, and we're playing in that infinite game."

(...)

"Then, the question becomes not growth or no growth, but what do you want to grow?"

William McDonough, architect





Bárbara Mendes_4548